Gilead Sciences, and US biopharmaceutical company that focusses on the treatment of HIV/AIDS, developed a podcast-based campaign that encouraged US minority communities to seek an HIV screening, generating 100m impressions and prompting over 48,000 African American and Latinx men to complete an HIV screening.
Initiative partnered with Gilead to create a unique custom podcast called In the Deep that dived into the challenges surrounding HIV in the South.
We used the privacy audio affords and the one-to-one storytelling dynamic inherent in podcasting to create...
