Gilead Sciences: In the deep

Gilead Sciences, a US biopharmaceutical company that focusses on the treatment of HIV/AIDS, developed a podcast-based campaign that encouraged US minority communities to seek an HIV screening, generating 100m impressions and prompting over 48,000 African American and Latinx men to complete an HIV screening.

Campaign video: Gilead Sciences – In the deep

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Selected creative: Gilead Sciences – In the deep

Credits

Media agency:Initiative New York...

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