giffgaff: Putting giffgaff members at the heart of non-brand search

Giffgaff, a telecommunications brand, launched a campaign in the UK to meet steep sales targets following a turbulent year.

Campaign details

Brand: giffgaffBrand owner: TelefónicaLead agency: Havas MediaCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Search marketingBudget: 5 - 10 million

Executive summary

giffgaff set Havas steep sales targets...