giffgaff: Putting giffgaff members at the heart of non-brand search

Giffgaff, a telecommunications brand, launched a campaign in the UK to meet steep sales targets following a turbulent year.

Campaign details

Brand: giffgaffBrand owner: TelefónicaLead agency: Havas MediaCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Search marketingBudget: 5 - 10 million

Executive summary

giffgaff set Havas steep sales targets to hit, in a particularly volatile year, where performance was already dampened by falling brand demand and the impact of COVID. To deliver against these targets whilst still retaining efficiency, we knew we had to be smarter with our investment, not larger.

Tech maturity, data-focused insights and audience prioritisation were therefore at the heart of our search...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands