giffgaff: giffgaff gives back

Giffgaff, a telecommunications company, launched a campaign in the UK to recycle old phones during Black Friday in 2020.

Campaign details

Brand: giffgaffBrand owner: TelefonicaLead agency: Havas MediaContributing agency: JUMPCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Origin

Since disrupting the category with their 2009 launch, giffgaff has always challenged the conventions of the telco category in the UK.

As "the mobile network that's run by you", mutual giving and a sense of community run through everything the company does.

The brief to Havas was to raise awareness of their...

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