Campaign details
Brand: giffgaffBrand owner: TelefonicaLead agency: Havas MediaContributing agency: JUMPCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Origin
Since disrupting the category with their 2009 launch, giffgaff has always challenged the conventions of the telco category in the UK.
As "the mobile network that's run by you", mutual giving and a sense of community run through everything the company does.
The brief to Havas was to raise awareness of their...