Gib

Gib had always been a trade focused brand, however research showed that 45% of decisions relating to materials were made by the homeowner, not the trade.

Advertising Effectiveness Winner:

Gib Living Solutions

Agency:  Mercato

Gib had always been a trade focused brand and from the outset of the campaign it held 95%  share of a mature market.  However, research in 1996 revealed...