GGRP Cardboard Record Player

GGRP is a premier sound and music recording house based in Vancouver which was suffering from a perception of being out of touch.

GGRP Cardboard Record Player

Agency: Grey Vancouver


Business Results Period (Consecutive Months): March 2010 – May 2010

Start of Advertising/Communication Effort: March 2010

Base Period for Comparison: January 2009 – December 2009

a) Synopsis of the Case

GGRP is a premier sound house, based in Vancouver Canada. Despite a strong reputation, and a history of award winning work, GGRP was suffering from the perception that they’d gotten long in the tooth.

In answering the brief, we created a direct marketing campaign—based on the idea of vinyl—targeted at Creative Directors across Canada and into the...

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Insights Team
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