GfK’s Advanced brand valuation (ABV) model

Oliver Hupp and Ken Powaga

GfK's Advanced Brand Valuation (ABV) Model combines a measure of the brand's strength in the mind of consumers with accepted accounting practices to determine its true financial value.

GfK's Advanced Brand Valuation (ABV) model

Oliver Hupp & Ken Powaga

The Advanced Brand Valuation (ABV) Model of the GfK Research agency combines a measure of the brand's strength in the mind of consumers with accepted accounting practices to determine...

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