The shopper of the future: How today's young shoppers see tomorrow's shopping experience

How do you want to shop in the future? We've asked youngsters around the globe…

Much has been written about the shop of the future, but what about the shopper of the future? Increasing urbanization and developments in technology are constantly redefining the retail landscape. In recent years, the pace of change has accelerated dramatically and we are seeing new retail models emerging as people change the way they shop. One dominant theme in recent times has been to speculate about the future of the physical retail environment.

To give retailers, manufacturers and distributors much needed insight into future shopper behavior, we have undertaken a multi-country study of over 7,000 shoppers in Brazil, China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US. The Global Young Shopper Survey is an authoritative study that gives a glimpse of both the shops and shoppers of the future. In this white paper we look at what those young people told us about their expectations for the physical store, the online shopping experience and how they expect to be shopping in the future. It provides a fascinating insight into tomorrow's shopper, today.

Bricks and mortar will remain relevant but retailers cannot be complacent