Getty Images Deutschland: Income Tax Guide 2009

Getty Images Deutschland needed to convince book publishers that its services were not just for magazines and advertising agencies.

Getty Images Deutschland: Income Tax Guide 2009

Red Urban GmbH


Category: Business and Consumer ServicesCountry where program ran: GermanyDate program started/ended: Launched 1st October 2008

Product Description: In the German book market, Getty Images is regarded as an inflexible and expensive photo agency that exclusively caters to the advertising and magazine industries. The agency's task was to change this image and thereby increase the sales of photos for books in Germany.

Advertiser/Client Name: Getty Images Deutschland GmbHMedia Channels: Direct MailOther


Marketplace Challenge:

Book publishers need images for...

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