Getting your money's worth: virtual targeting

Michael Lieberman, founder and president of Multivariate Solutions, explains ‘virtual targeting’, a technique for building a profile from a primary database and testing it, before applying it to a larger database.

Getting Your Money's Worth: Virtual Targeting

Michael Lieberman Multivariate Solutions

Ii is all about 'bang for the buck'. You have a database of, say, ten million voters. Or ten million consumers. Or one hundred thousand...