Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.

from 'Weak Signals' to successful product development

Using advanced research technology for consumer driven innovation

Martin Oxley NFO Europe Interactive Toby Potter  Informative

Introduction

According to Davenport and Beck (2001) we are now living in...