Getting to Next - The Psychology of Influence
David M. Bersoff, Ph.D.SVP Monitor Operations
The Psychology of Influence: A consumer expectation, growing in strength and prevalence, that given the current trajectory of advances in science, technology, and medicine, and increases in consumer empowerment, almost everything will eventually be susceptible to Self-Invention and personal influence.
WHAT IT IS:
A fundamental premise regarding their world that will have a profound influence on consumers' marketplace expectations and aspirations in the foreseeable future
A basic element of consumer psychology today that is a rich spawning ground for major social and marketplace trends...