Getting to Next - Spirituality

This 2007 paper examines attitudes to sprituality in the USA. The pursuit of spiritual fulfillment is a key consumer need: according to the Yankelovich MONITOR® 2006 survey, six in 10 (59%) adults 16 and older say they feel the need to satisfy the spiritual hunger that is inside them.

Getting to Next – Spirituality

As consumers continue their search for greater meaning, purpose and balance in life, connecting with and facilitating their spiritual journeys will continue to offer attractive opportunities for marketers.

The pursuit of spiritual...

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