Getting to Next - Design

This 2007 paper from Yankelovich Think Tank examines design principles in the USA. Good design - sophistication, attention to detail, smart packaging and more - is now ubiquitous.

Getting to Next – Design

Good design—sophistication, attention to detail, smart packaging and more—is now ubiquitous. While the luxury market is clearly reaping the rewards of this focus, it's the widespread appreciation for good design that is benefiting more mainstream marketers' bottom lines.

It's hard not to notice: Today's marketplace abounds with good design-and the trend shows no signs of slowing. From everyday housewares to ergonomically correct pens to energy-efficient hybrid vehicles, a design aesthetic clearly counts for more.

At the higher end of the price spectrum, designer apartment buildings are springing up. Not to mention forays by architects into...

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