Getting the Most Out of Audience Appreciation Data Using New Methods of Analysis
Simon Scholes and Liz Landy
In the world-wide media environment, broadcasters, advertisers and media agencies focus on the measurement of audience size and different ways of using measurement data.
Getting the Most Out of Audience Appreciation Data
Liz Landy
IpsosRSL Ltd
andSimon Scholes
Granada Media
INTRODUCTION
In the United Kingdom there has been some sort of audience
appreciation service since the 1950s. Initially, broadcasters had their own
proprietary...
