Getting the Most Out of Audience Appreciation Data Using New Methods of Analysis

In the world-wide media environment, broadcasters, advertisers and media agencies focus on the measurement of audience size and different ways of using measurement data.

Getting the Most Out of Audience Appreciation Data

Liz Landy IpsosRSL Ltd andSimon Scholes Granada Media

INTRODUCTION

In the United Kingdom there has been some sort of audience appreciation service since the 1950s. Initially, broadcasters had their own proprietary...