Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom.

Getting the board onside

How qualitative research has been used by the HSBC board

Martin Walls HSBC Holdings plc andKen Parker Discovery Research

BACKGROUND

HSBC is one of the four major banks in the United Kingdom. Officially it conducts around 120 research...