Getting ready for the big convergence between mobile phones, the internet and shopping. A European segmentation of consumer needs raises new challenges for research and marketing

It is well known that early adopters of high technologies are younger, better educated and better off financially than the average.

Getting ready for the big convergence between mobile phones, the internet and shopping.

A European segmentation of consumer needs raises new challenges for research and marketing

Michel LadetRISC International (Europe) and Susan JukesOpen-World, British Telecom

WHAT WILL MOBILE INTERNET SELL? HAPPINESS!

It is well known that early adopters of high technologies are younger, better educated and better off financially than the average. All these factors taken into account, RISC has identified another one: optimism. Optimism has a strong impact on both acceptability of new habits/technologies and on mobility. This is good news for the success of...

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