Getting ready for the big convergence between mobile phones, the internet and shopping. A European segmentation of consumer needs raises new challenges for research and marketing

It is well known that early adopters of high technologies are younger, better educated and better off financially than the average.

Getting ready for the big convergence between mobile phones, the internet and shopping.

A European segmentation of consumer needs raises new challenges for research and marketing

Michel LadetRISC International (Europe) and Susan JukesOpen-World, British Telecom...