Getting ready for the big convergence between mobile phones, the internet and shopping. A European segmentation of consumer needs raises new challenges for research and marketing
Susan Jukes and Michel Ladet
It is well known that early adopters of high technologies are younger, better educated and better off financially than the average.
Getting ready for the big convergence between mobile phones, the internet and shopping.
A European segmentation of consumer needs raises new challenges for research and marketing
Michel LadetRISC International (Europe)
and
Susan JukesOpen-World, British Telecom...
