Getting it together: integration in practice

This short article introduces four Admap articles that discuss the problems and barriers facing Integrated Marketing Communication (IMC) practitioners.

getting it together

Integration in practice

Integrated communications. Medianeutrality. 360o. Total branding. The jargon proliferates, but the concept of integrated communications (IMC) has been around for at least 25 years, and a subject for academic...

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