Getting it right with creators – A practical guidebook for marketers

Four rules for building creators into a marketing strategy.

Marketing spend on creators is projected to reach $5.8bn1 in 2024. Marketers can no longer ignore or dismiss creators as a trend or something that is niche.

With more and more consumers getting familiar with online shopping, especially social commerce, the creator economy is booming. Online platforms have become the go-to places for content creators to connect with their audience; however, there’s still much to uncover about how consumers perceive creators and their sponsored content. It’s important that brands know the guidelines as they work with creators and how brands impact consumers’ purchase behavior through creators.

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