Getting in Early Doors: How we helped Jägermeister focus on the off-trade before the pandemic made it a necessity

Jägermeister, a liquor company, launched a campaign in the UK to increase off-trade sales and volume and value of the alcohol by increasing occasion penetration.

Campaign details

Brand: JägermeisterAgency: Bray Leino

Summary

Jägermeister has a strong character, a clearly defined place in people's minds and a clear role in their socialising. This strength drives the brand's success in bars and clubs.

However, when...

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