Getting deeper insights into multi-cultural markets

Ron Riley

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets has become a permanent challenge for the modern marketer.

Getting deeper insights into multi-cultural markets - a case study in context-rich qualitative research

Ron RileyChannel M2, United States

INTRODUCTION

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets...

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