Getting connected: redefining the traditional debrief

Annie Auerbach and Richard Hall

The world is changing, and research needs to change too. A new media landscape, technology-led and enabled, has irrevocably altered how people interact with each other as well as occasioned key shifts in the way consumers think about the world around them and about brands.

Getting connected: redefining the traditional debrief

Annie Auerbach and Richard HallFlamingo, United Kingdom

INTRODUCTION: THE DECLINE OF THE OLD MODEL

A new media landscape has irrevocably altered how people interact with each other, how communities are...

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