Getting connected: redefining the traditional debrief

Annie Auerbach and Richard Hall

The world is changing, and research needs to change too. A new media landscape, technology-led and enabled, has irrevocably altered how people interact with each other as well as occasioned key shifts in the way consumers think about the world around them and about brands.

Getting connected: redefining the traditional debrief

Annie Auerbach and Richard HallFlamingo, United Kingdom

INTRODUCTION: THE DECLINE OF THE OLD MODEL

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think about the world around them and about brands. We're going to talk about how brands are dealing with these issues and the challenges that face market research.

There is a fear within the marketing world that the TV and broadcast...

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