Getting animated about emotion – the new frontier

David Penn

This paper describes a new a brand new approach to measuring emotion, called Metaphorix™. Using Web 2.0, Metaphorix™ brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar.

Getting animated about emotion – the new frontier

David PennConquest Research, United Kingdom

LOOKING FOR EMOTIONAL ENGAGEMENT

The Story so far

We've been getting quite animated about emotional engagement for some years now, but we still cannot agree...

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