Getting a Piece of the Family Home- Entertainment Pie

This article claims that new technology can function as connector rather than an isolator, helping families spend quality time together and thereby providing opportunities for marketers.

Getting a Piece of the Family Home-Entertainment Pie

As technology continues to evolve and expand its reach, it is facilitating (not hindering, as some might argue) family members' quality time together. This week's MONITOR Minute highlights untapped opportunities related to family togetherness and connectedness through technology, despite (perhaps even because of) the down economy.

ALL THE PIECES ARE PRESENT

It's a veritable recipe for a home-entertainment stew. Start with a home-based Hiving mindset. Then throw in the plethora of technology devices (maybe more than one of each)— including computers, iPods, HDTVs and gaming consoles—found in the homes of families with...

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