Get with the program: How TV program sponsorships are more effective than standard TVCs

Marketing Scientist Group’s Peter Hammer says TV program sponsorships can be more effective than a standard TVC in an ad-supported streaming environment because they impact key brand and ad metrics.

According to the Cambridge Dictionary, the idiom “get with the program” means to “accept new ideas and give more attention to what is happening now”. This sentiment is very relevant in 2023 as there are many new media platforms and creative executions...

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