Get the measure of social media response

Tim Gibbon and Rachel Hawkes

The article argues the importance for brands of embracing and properly measuring their online impact, especially in social media.

Get the measure of social media response

Tim Gibbon and Rachel Hawkes

Social media is resting firmly in the bosom of mainstream media. Twitter, Facebook, YouTube and Bebo all roll off the tongues of BBC and Channel 4 news anchors, and now have the potential...

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