Get the measure of social media response

The article argues the importance for brands of embracing and properly measuring their online impact, especially in social media.

Get the measure of social media response

Tim Gibbon and Rachel Hawkes

Social media is resting firmly in the bosom of mainstream media. Twitter, Facebook, YouTube and Bebo all roll off the tongues of BBC and Channel 4 news anchors, and now have the potential to cross over from digital to traditional media.

Engaging with social media and in an online environment will always attract more attention and scrutiny to brands. They need to be aware of the implications of communicating within this realm.

Initially, most web 2.0 campaigns extended to putting a video (often a recycled TV...

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