Get ready for the ‘new normal’

In the recession people are turning to cheaper products, and often finding that they are as good as, or even better than, the more expensive versions (example: Aldi and Lidl, the discount stores).

Get ready for the 'new normal'

Adrian Ryans

'Credit crunch', 'downturn', 'recession', 'unemployment' – open a newspaper today and these are the words that leap off the page. When cash is tight, people and companies are only too happy to turn to cheaper...

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