Get brands into games for an immersive experience

Branding in video games is becoming a highly effective way of marketing a brand to new audiences in an immersive entertaining experience.

Get brands into games for an immersive experience

Matt Willifer

Earlier this year, in an act of uncharacteristic bravery, I gave up my job as head of planning at M&C Saatchi and threw in my lot with games developer nDreams. Their mission is to create better games for brands. The chief executive has creative-directed 14 worldwide number-one games, so I figured he knew what he was talking about.

Bizarrely enough, the time felt right. Recessions tend to be times of change; they are times when the best companies look ever closer for unexploited opportunities and new ways of making money....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands