German Rail: No need to fly

German Rail, a rail operator, created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Campaign details

Brand: German RailAgency: Ogilvy GermanyCountry: Germany

Objectives

Deutsche Bahn is Germany's national rail company. Like all rail businesses it has busy times, and times when there are empty carriages. To attract off-peak users in low-demand...