Geographic price discrimination as a retail strategy

This study provides a theoretical and empirical analysis of the relevance of geodemographic segmentation as a support tool in the definition of an optimal geographic price discrimination strategy on the part of retail firms.
  

Geographic Price Discrimination As A Retail Strategy

Role of the geodemographic market profile

scar Gonzlez-Benito and Javier Gonzlez-Benito Universidad de Salamanca

Introduction

A price discrimination policy consists of setting different...