Geographic Price Discrimination As A Retail Strategy
Role of the geodemographic market profile
scar Gonzlez-Benito and Javier Gonzlez-Benito Universidad de Salamanca
Introduction
A price discrimination policy consists of setting different...
Geographic price discrimination as a retail strategy
This study provides a theoretical and empirical analysis of the relevance of geodemographic segmentation as a support tool in the definition of an optimal geographic price discrimination strategy on the part of retail firms.
