GenWorld: the new generation of global youth

Chip Walker, executive vice president at Energy BBDA in Chicago, looks at the findings of the GenWorld global teen study, a survey of 3,322 teenagers aged 13-18 in 13 countries conducted in summer 2005.

GenWorld: the new generation of global youth

Chip Walker

They are hyper-informed. They are worried about the state of the world around them. They believe it won't be easy to secure a happy life, but are prepared to fight for it. In short, they are the next...