Genetic Algorithms for product design: how well do they really work?

Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data.
  

Genetic Algorithms For Product Design:

How well do they really work?

Winfried SteinerandHarald Hruschka University of Regensburg

Introduction

Designing and pricing new products[1]is one of the most critical activities for a firm. In this context,...