GENERATION: The Veil of Care

GENERATION, a Pakistani fashion label, combatted a taboo around breast cancer by producing a veil that offered support and guidance to women.

Campaign video: GENERATION – The Veil of Care

Read the full campaign case study

Selected creative: GENERATION – The Veil of Care

Credits

Agency: BBDO LahoreAccount Manager – BBDO Pakistan: Hasaan KhurshidArt Director – BBDO Pakistan: Hassaan AftabAssociate Creative Director – BBDO Pakistan: Fatima AnsariBrand Executive – Walnut PR: Sanya JouzyCEO – Visual Prophecy: Muhammad AliCEO – Walnut PR: Samra MuslimChief Creative Officer – IMPACT BBDO Group: Ali RezDesign agency: Ali Xeeshan Theater CompanyDirector / Producer – Hot Water Bottle Films:Umer...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands