GENERATION: The Veil of Care

GENERATION, a Pakistani fashion label, combatted a taboo around breast cancer by producing a veil that offered support and guidance to women.

Campaign video: GENERATION – The Veil of Care

Read the full campaign case study

Selected creative: GENERATION – The Veil of Care


Agency: BBDO LahoreAccount Manager – BBDO Pakistan: Hasaan KhurshidArt Director – BBDO Pakistan: Hassaan AftabAssociate Creative Director – BBDO Pakistan: Fatima AnsariBrand Executive – Walnut PR: Sanya JouzyCEO – Visual Prophecy: Muhammad AliCEO – Walnut PR: Samra MuslimChief Creative Officer – IMPACT BBDO Group: Ali RezDesign agency: Ali Xeeshan Theater CompanyDirector / Producer – Hot Water Bottle Films:Umer...

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