GENERATION: The Veil of Care

GENERATION, a Pakistani fashion label, combatted a taboo around breast cancer by producing a veil that offered support and guidance to women.

Campaign video: GENERATION – The Veil of Care

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Selected creative: GENERATION – The Veil of Care


Agency: BBDO LahoreAccount Manager – BBDO Pakistan: Hasaan KhurshidArt Director – BBDO Pakistan: Hassaan AftabAssociate Creative...

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