Generating Scoring Models with Auxilary Target Variables and Data Bridging
Johannes Ruthland and Wendy Gersten
The authors present an innovative way to deal with a frequent practical problem in CRM and direct marketing projects: the lack of cases with known target behavior.
Generating Scoring Models With Auxiliary Target Variables And
DaimlerChrysler ResearchJohannes Ruhland
Friedrich-Schiller-University of Jena
The Status Quo and Problem Description
Over the last few
years, the use of direct...