Generating big ideas that grow your brand
Brands thrive on big ideas – the expression of single-minded propositions that make a company stand out from the crowd. They always have done and to my mind always will. From Oxo's 'family meal',...
Generating big ideas that grow your brand
Graham Ellor, director of planning at TDA, argues that the current 'top-down' way of developing and exploiting the 'big idea' (usually a consumer proposition)- i.e.
