Generating and testing the ideas that will smell just right!

Jaroslav Cír, Evert Bos and David Whitelam

While 'brainstorming' can bind teams and build commitment to concepts, it is rarely a successful way to generate and test winning ideas.

Generating and testing the ideas that will smell just right!

Jaroslav CírUnilever, United Kingdom

Evert BosBrainJuicer, Netherlands

David WhitelamBrain Juicer, United Kingdom

BACKGROUND

Populating the innovation funnel is a critical part of the NPD process:...

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