Generali: The second proposal

Italian insurance brand Generali created a romantic multichannel campaign to grow awareness, consideration, preference and share in Vietnam.

Campaign details

Brand: Generali VietnamAgency: dentsu XRegion: APAC

Campaign video

Strategy

Objective
Brand Challenge: Generali is a leading insurance brand in Italy with a rich heritage of over two centuries globally and 11 years in Vietnam. In 2019, Generali...

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