General Motors: On the road again

In November 2008, General Motors launched an online social platform targeted at 18 to 25-year-olds in six South American countries to encourage them to share their experiences when travelling by car.

General Motors: On the road again

SUN/MRM + McCann Erickson

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: Brazil, Venezuela, Argentina, Chile, Ecuador, ColumbiaDate program started/ended:10 November – 12 December 2008 – Unti

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