General Motors Corporation: Start Something campaign

Rayna Bailey

Once the crown jewel of the General Motors Corp. (GM), the Oldsmobile division had fallen on hard times.

General Motors Corporation: Start Something campaign

Rayna Bailey

OVERVIEW

Once the crown jewel of the General Motors Corp. (GM), the Oldsmobile division had fallen on hard times. As a result, GM went so far as to contemplate terminating the venerable Oldsmobile nameplate, but it opted to reinvent the division instead. Beginning in 1994 Oldsmobile introduced new cars designed to appeal to younger consumers and help win back sales from competitors. Moreover, GM designated Oldsmobile as its import-fighting wing. To this end Oldsmobile created the Alero, a compact car designed to take on such best-sellers as Honda Motor Co.'s Accord and...

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