General Motors Corporation: See The U.S.A. campaign (1951)

In 1951 the Chevrolet division of General Motors Corp. (GM) formed a relationship with television host and singer Dinah Shore that would lead to one of the most influential advertising campaigns of the century.

General Motors Corporation: See The U.S.A. campaign

Rebecca Stanfel

Overview

In 1951 the Chevrolet division of General Motors Corp. (GM) formed a relationship with television host and singer Dinah Shore that would lead to one of the most influential advertising...