General Motors Corporation: Looking For Mr. Goodwrench campaign

In the early 2000s General Motors Corporation (GM) found itself the victim of its own success. Improved quality in its vehicles had resulted in less warranty work for the service centers of GM dealerships, which very much depended on the revenues.

General Motors Corporation: Looking For Mr. Goodwrench campaign

Rayna Bailey

OVERVIEW

In the early 2000s General Motors Corporation (GM) found itself the victim of its own success. Improved quality in its vehicles had resulted in less warranty work for the...