General Motors Corporation: Get To Know Geo campaign (1989)

The Chevrolet Division of the General Motors Corp. (GM) launched a print and television advertising campaign in 1989 to strengthen the brand image of its Geo line of cars.

General Motors Corporation: Get To Know Geo campaign

Rebecca Stanfel

Overview

The Chevrolet Division of the General Motors Corp. (GM) launched a print and television advertising campaign in 1989 to strengthen the brand image of its Geo line of cars. The...