General Motors Corporation: Ev1 Introduction campaign

Ed Dinger

In December 1996 General Motors Corporation (GM) became the first major automaker in almost 80 years to market an electric car, dubbed the EV1.

General Motors Corporation: Ev1 Introduction campaign

Ed Dinger

OVERVIEW

In December 1996 General Motors Corporation (GM) became the first major automaker in almost 80 years to market an electric car, dubbed the EV1. The car's debut came just months...

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