General Motors Corporation: Driving Excitement campaign (1993)

In 1992 the Pontiac division of the General Motors Corporation (GM) changed its decade-old theme line slightly, from "We build excitement" to "We are driving excitement." The new campaign shifted emphasis from overall brand building to supporting individual models.

General Motors Corporation: Driving Excitement campaign

Jack Rummel

Overview

In 1992 the Pontiac division of the General Motors Corporation (GM) changed its decade-old theme line slightly, from "We build excitement" to "We are driving...