General Motors Corporation: Boy Meets Impala campaign (1958)

Judson Knight

Back in the 1960s Mad, a magazine that regularly lampooned the prevailing commercial culture—its name originally referred to Madison.

General Motors Corporation: Boy Meets Impala campaign

Judson Knight

Overview

Back in the 1960s Mad, a magazine that regularly lampooned the prevailing commercial culture—its name originally referred to Madison. Avenue—ran a comic strip satirizing America's romantic obsession with cars. In the David Berg "lighter Side of …" cartoon, a boy mooned around the family home, clearly lovesick. His parents watched him, their attitude a mixture of concern and bemused appreciation that their lad was growing up, his fancy turning to thoughts of love. Finally, he puckered his lips and walked, zombie-like, to kiss the object of his adoration:...

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