General Motors: Certified story time

General Motors, a car manufacturing company, reassured consumers of the benefits of buying a pre-owned car with a humorous campaign that put the focus on the consumer.

Campaign details

Brand: General Motors Certified Pre-OwnedAgency: MRM

Campaign Summary

Better used vehicles make for better stories. So, we pulled out all the story-telling stops with this Certified Story Time campaign. But with so many benefits, it can be...