General Mills, Inc.: You Better Eat Your Wheaties campaign (1988)

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal.

General Mills, Inc.: You Better Eat Your Wheaties campaign

Susan Risland

Overview

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand...