General Mills, Inc.: Stories campaign
Rayna BaileyOVERVIEW
In 2003 General Mills, Inc.'s brand Cheerios was the top-selling cold-cereal brand in the United States, claiming $334 million in sales of the $8 billion cereal market. But General Mills...
General Mills, Inc.: Stories campaign
Despite its status as leading cereal the Cheerio’s brand owned by General Mills sought to reinvent its ageing message.
