General Mills, Inc.: Lucky The Leprechaun campaign (1965)

During the 1950s and 1960s the cereal segment of the food industry virtually exploded with a proliferation of brands, names, and mascot characters.

General Mills, Inc.: Lucky The Leprechaun campaign

Daryl F. Mallett

Overview

During the 1950s and 1960s the cereal segment of the food industry virtually exploded with a proliferation of brands, names, and mascot characters. Each of the cereals had one goal:...