General Electric Company: We Bring Good Things To Life campaign

For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is appropriately inclusive for a company that has moved far beyond its origins as an electric generating company and maker of electrical appliances.

General Electric Company: We Bring Good Things To Life campaign

Sally Myers

Overview

For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is...